AGEbeautiful Intense Lift


I hear it every day in the salon…

How can I make my dark base into red violet, red or cool blonde?

How can I transform a darkest brown into a soft, light brunette with zero brass?

Seemingly one of the biggest challenges in hair color has met its match!

Enter AGEbeautiful Intense Lift Collection.

These 8 brand new shades are designed to lift and deposit on the darkest bases.

Violets, reds and brunettes boasting brass-free results.

All in one easy step!

In celebration of these brand new shades I would love to walk you through the collection…

Perfect For Virgin Hair
These shades are designed for use on even the darkest virgin hair.
Mix one part Intense Lift with double 30 Volume Developer.  Mixing ratio 1:2
Apply your formula one inch off the scalp, down to the ends of the hair.
Process for 15 minutes and apply to the root for the last 30 minutes.  Total timing 45 minutes.
This will allow for balanced results and avoid those dreaded hot roots.

Lower Ammonia Technology
While these shades have tons of lifting ability, they are actually lower ammonia.*
Bonus: each shade is packed with damage-fighting Arginine.

Limitless Intermixability
I have been having a blast combining these shades together…
Try adding some depth to Intense Lift Medium Red with a drop of the Intense Lift Medium Blue Violet.
Create a delicious merlot brunette by using Intense Lift Medium Cool Brown with a splash of Intense Lift Medium Red Violet.
Cool off a brunette that wants lightness without any garish orange / red tones, using Intense Lift Light Cool Brown with an inch of Intense Lift Medium Blue Violet.
Have a client that wants a dark blonde base without any yellow? Use Intense Lift Dark Cool Blonde with just a dash of Intense Lift Medium Violet to give you a sexy, sandy blonde base.
With eight performance-proven shades to work with, your options are endless!

Watch Lynda DIY with the Intense Lifts Dark Lift Cool Blonde

I know you and your clients are going to love redefining their age with new Intense Lift from AGEbeautiful.
*vs AGEbeautiful High Lift shades

Zotos Professional AGEbeautiful anti-aging hair color is available at Sally Beauty Supply.