AGEbeautiful Permanent Haircolor

Discover the science
As we become older, our hair
experiences 5 signs of aging

AGEbeautiful anti-aging haircolor is the first professional haircolor developed to fight all 5 signs of aging hair.

The science behind the color

As we age, the body’s slower production of melanin, lipids and proteins causes hair to lose volume, manageability, color, moisture and shine. AGEbeautiful anti-aging haircolor is the first color with melanin, keratin peptide, a patented conditioning technology, silk protein, and vitamin E to replenish hair with the essential components that are lost with aging.
Proven to fight all 5 signs of aging hair
instantly fuller and thicker hair
dramatically softer, more manageable hair
100% gray coverage for up to 8 weeks
significantly more conditioned hair
visibly more radiant, shiny hair
Each hair follicle contains melanin, which gives hair its pigment or color. As we get older, the melanocytes in hair follicles stop producing melanin so hair strands no longer have color, become more transparent and appear gray or silver. AGEbeautiful contains melanin and special dyes that add the pigment or color back into the hair – addressing one of the most obvious signs of aging hair.

keratin peptide
Every day, we naturally lose 50-100 hairs, which are replaced by new hairs that grow long and thick. As we age, this active keratin production stage gets shorter, so hairs stay thinner and no longer have a chance to grow thick. AGEbeautiful contains keratin peptide, the building block of hair, to add volume and to make hair look noticeably fuller.

patented conditioning technology and silk protein
Lipids are the natural oils in our hair that make it feel soft and look shiny. As we age, lipid production slows and our hair texture or condition starts to change, making it appear drier, duller or more wiry. AGEbeautiful contains a patented conditioning technology and silk protein to make hair significantly softer, unbelievably more conditioned and radiantly shiny.

vitamin e
AGEbeautiful permanent haircolor is infused with vitamin E, because a healthy scalp is the foundation for healthy hair. Scalp sebum decreases by 50% as we age, causing the scalp to become dry and dull. AGEbeautiful permanent haircolor is formulated with antioxidant rich vitamin E, which helps hair stay hydrated and moisturized. Hair instantly feels fuller, silkier, and radiates with shine.

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