AGEbeautiful FAQ

Please call the AGEbeautiful technical support hotline with any questions at 1-800-242-9283 x7859. For specific haircolor instructions go to haircolor instructions

ABOUT AGEbeautiful PRODUCTS

AGEbeautiful anti-aging haircolor is the first professional haircolor developed to fight all 5 signs of aging hair. It’s also the first color with melanin, keratin peptide, silk protein, and a patented conditioning technology to help replenish hair with the essential components that are lost with aging. Plus, all AGEbeautiful permanent haircolor is infused with a boost of moisturizing vitamin E for healthy scalp and hair.

1. thinning: instantly fuller and thicker hair 
2. wiry gray: dramatically softer, more manageable hair 
3. turning gray: 100% gray coverage for up to 8 weeks 
4. dryness: significantly more conditioned hair 
5. dullness: visibly more radiant, shiny hair

AGEbeautiful was specifically designed for mature hair (35 years or older) experiencing any of the 5 signs of aging hair, but it will provide rich, natural-looking color to all hair types and age groups.

Absolutely! Just ensure that it has been at least one week since the perm was performed before coloring the hair.

First check with the manufacturer of the straightener. If their answer is yes, just ensure that it has been at least one week since the straightening service was performed before coloring the hair.

Of course! After all, male hair ages, too. It is completely safe for use on men.

It is good for 3 years, so stock up when there’s a sale! Just remember to store it in a cool, dark place, and remember to never store opened, mixed color, as it will explode!

Vitamin E is an antioxidant rich ingredient known for its anti-aging properties. We have infused our AGEbeautiful permanent liquid haircolor with scalp and hair moisturizing vitamin E, which helps maintain hydration, resulting in hair that instantly feels fuller, silkier, and radiates with shine!

Yes! We use professional hair dye formulas for better gray coverage than boxed color. Plus, our unique anti-aging formula with melanin, keratin peptides, and silk proteins replenishes the hair with essential components that are lost with aging. Hair feels instantly fuller, silkier, and radiates with dimensional shine.

No, Zotos Professional does not use animal tests to confirm the safety of Zotos Professional products. Safety of Zotos Professional products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician’s supervision and using non-animal alternative tests.

SHADE SELECTION

Choose a shade that is 1 or 2 levels lighter than the desired color. If hair has been previously colored, apply to the root area ONLY. Always follow directions for proper timing.

Apply a neutral or cool tone in the same level as the desired color and check color development every 10 minutes.

Topcoat Toners are for use after pre-lightening or highlighting hair to neutralize unwanted brassiness for a polished finish

Use a warm shade in the same level as desired color and reapply. Check every 10 minutes for color development as it may process quickly.

Use a neutral shade in the same level as the ends and apply to the root area to soften the vibrancy.

TOOLS NEEDED

You’ll need an applicator bottle, gloves, AGEbeautiful haircolor in the desired shade, and a bottle of developer. (All of these items can be found at Sally Beauty stores or at SallyBeauty.com). The volume of developer you choose will depend on how many levels of color you want to lift. See our “How to Color” area for guidance.

APPLYING COLOR

Start where your client’s hair is most gray and most resistant to haircolor. By applying to these areas first, you are allowing the color to penetrate deeply and ensuring maximum gray coverage. Then apply color to the re-growth area by parting hair down the middle and applying the color mixture to the client’s roots. Separate your hair into 1/8” sections and continue applying the color to the roots only. See the instruction insert for proper timing and further details.

Start timing after the application is finished. Try to apply the color in 10 minutes or less.

If using liqui-crème color, it’s your preference! Use whichever method works best for you, as the consistency of the mixed color is very versatile. The most important thing is having control over where you apply the color for best results. If you’re using liquid haircolor, use a bottle, as the thinner viscosity was specifically formulated for bottle application.

Use a lower volume developer (i.e. 20 volume). Process according to the maximum timing. Five minutes before the timer goes off, slightly mist your client’s hair with Zotos Porosity Equalizer and pull color through to the ends. Recommend that your client follows up by using color-preserving haircare products, which are formulated for chemically or color-treated hair.

Advise your client to use a deep cleansing shampoo a week before color application. Lightly spray the client’s hair immediately before color application with Zotos Porosity Equalizer, which is a leave-in treatment that helps provide more even results.

For the deepest, richest color choose an AGEbeautiful shade in the same level as the brand your client typically uses. So, if the client typically uses 6N, select 6N in AGEbeautiful. Increase your processing time and use a 20-volume developer. Apply in thin, fine, 1/8”partings so hair is thoroughly saturated.

AFTER COLOR APPLICATION

Clean color off skin before it dries. Use shampoo or moisturizer to rub on area to remove any color on skin.

Permanent
Developer Timing (without heat)
10 Volume (3%) • 30 minutes for regular application • 45 minutes for 50% or more gray hair • up to 60 minutes for crème lightener
20 Volume (6%) • 30 minutes for regular application • 45 minutes for 50% or more gray hair • up to 60 minutes for crème lightener
30 Volume (9%) • 30 minutes for regular application • 45 minutes for 50% or more gray hair • up to 60 minutes for crème lightener
40 Volume (12%) • 30 minutes for regular application • 45 minutes for vibrant shades • up to 60 minutes for crème lightener • up to 60 minutes for high lift blondes
Demi Permanent
Developer Timing (without heat)
Demi Permanent Dedicated Developer 20 minutes
Tint Shine
Developer Timing (without heat)
Demi Permanent Dedicated Developer 10 minutes
Intense Lift
Developer Timing (without heat)
30 Volume (9%) 45 minutes for regular application or root touch-up on virgin hair
Topcoat Toner
Developer Timing (without heat)
10 Volume (3%) for more color deposit 20 Volume (6%) for less color deposit. Process 10 to 20 minutes, checking every five minutes, until desired result is achieved.
Crème Lightener
Developer Usage Timing (without heat)
10 Volume (3%) 20 Volume (6%) • On or off scalp application for initial and retouching applications • Lifts 4 to 6 levels depending on the starting point Up to 60 minutes
30 Volume (9%) 40 Volume (12%) • Off scalp application for initial and retouching applications • Lifts up to 8 levels depending on the starting point • Up to 60 minutes • Check hair every 10 minutes for desired lightening result

Rinse until water runs clear, then shampoo and condition hair.

PERMANENT COLOR

No, we do not recommend mixing liqui-crème and liquid colors, which may result in a poorly mixed consistency.

No, we do not recommend saving opened bottles of liquid haircolor. Once opened the color can oxidize, which can affect the color performance.

NN shades are more opaque for ultimate coverage of even the most resistant grays.

INTENSE LIFT

No, Intense Lift can only be used on dark, natural, virgin hair. It is not recommended to be used on previously colored, bleached, relaxed or predominantly gray hair.

Intense Lift should be used with 30-volume developer ONLY.

No. It lightens for gray blending.

Intense Lift is a breakthrough, lower ammonia lifting formula* for dark hair. Its bleach-free lightening lifts dark hair up to 4 levels in just one step without brassiness.

 

*vs. AGEbeautiful high-lift shades 

Saturate the lengths and ends of hair, avoiding the root area, and let process for 15 minutes. Then apply to the root area and process for an additional 30 minutes. Total timing: 45 minutes. Rinse with warm water, shampoo and condition.

DEMI PERMANENT COLOR

Demi Permanent typically last 4-8 weeks, depending on the condition of hair and amount of shampoos.

Demi is gentle, deposit only and gradually fades back to natural haircolor. Permanent will darken or lighten by altering the natural hair pigment.

Demi is a good choice for first-time color, blending gray, refreshing color after a straightener, softener or perm or between color retouches, cooling down brassiness, or livening up highlights. It’s also perfect for men’s haircolor services.

Yes. You can use permanent color at the root area and demi on the shaft and ends to add richness and brilliance to haircolor all in one step!

No other developer should be mixed with AGEbeautiful demi colors. AGEbeautiful Demi Developer will not cause any lift. It has been specially formulated to create damage-free results, leaving your clients’ hair in great condition.

No. It provides gray blending and adds shine.

Use demi color whenever lift is NOT necessary: 
• To blend away gray and create a soft, subtle, natural color result
• To enhance or deepen tone
• To refresh color treated hair 
• To add shine

Yes, you can use Demi Clear on natural hair and on top of permanent or demi permanent color for brilliant shine!  

Tip: Add Clear to prevent porous ends from going too dark. It helps to seal color treated hair and adds protection from UV rays. Be creative and mix with demi shades to customize the level, i.e. soft red or light yellow.

Natural Hair: Adds conditioning, shine and brings out the brilliant tones of the natural haircolor. It also adds protection from UV rays.

DEVELOPERS

DeveloperUsageTiming (without heat)
10 Volume (3%)Lifts 1 level• 30 minutes for regular application
• 45 minutes for 50% or more gray hair
• up to 60 minutes for crème lightener
20 Volume (6%)Lifts 1 to 2 levels depending on the color chosen• 30 minutes for regular application
• 45 minutes for 50% or more gray hair
• up to 60 minutes for crème lightener
30 Volume (9%)Lifts 2 to 3 levels depending on the color chosen• 30 minutes for regular application
• 45 minutes for vibrant shades
• up to 60 minutes for crème lightener
40 Volume (12%)Lifts 3 to 4 levels depending on the color chosen• 30 minutes for regular application
• 45 minutes for vibrant shades
• up to 60 minutes for crème lightener
• up to 60 minutes for high lift blondes

Demi Permanent Dedicated Developer

30 Volume Developer ONLY

DeveloperUsageTiming (without heat)
10 Volume (3%)
20 Volume (6%)
• On or off scalp application for initial and retouching applications
• Lifts 4 to 6 levels depending on the starting point
Up to 60 minutes
30 Volume (9%)
40 Volume (12%)
• Off scalp application for initial and retouching applications
• Lifts up to 8 levels depending on the starting point
• Up to 60 minutes
• Check hair every 10 minutes for desired lightening result

2oz high lift blonde with 4oz AGEbeautiful 40 Volume developer for best results.

DeveloperTiming (without heat)
10 Volume (3%) for more color deposit
20 Volume (6%) for less color deposit
Process 10 to 20 minutes, checking every five minutes, until desired result is achieved.