AGEbeautiful FAQ


Please call the AGEbeautiful technical support hotline with any questions at 1-800-242-9283.
For specific haircolor instructions go to haircolor instructions.

About AGEbeautiful Permanent haircolor:

What makes AGEbeautiful anti-aging haircolor different than all the other color brands on the market?
AGEbeautiful anti-aging haircolor is the first professional haircolor developed to fight all 5 signs of aging hair. It’s also the first color with melanin, keratin peptide, silk protein, and a patented conditioning technology to help replenish hair with the essential components that are lost with aging. Plus, all AGEbeautiful permanent haircolor is infused with a boost of moisturizing vitamin E for healthy scalp and hair.

What are the 5 signs of aging hair? Sign of Aging Hair AGEbeautiful Haircolor Results?
1. thinning: instantly fuller and thicker hair
2. wiry gray: dramatically softer, more manageable hair
3. turning gray: 100% gray coverage for up to 8 weeks
4. dryness: significantly more conditioned hair
5. dullness: visibly more radiant, shiny hair

Is it just for mature hair?
AGEbeautiful was specifically designed for mature hair (35 years or older) experiencing any of the 5 signs of aging hair, but it will provide rich, natural-looking color to all hair types and age groups.

Can I use AGEbeautiful haircolor on men?
Of course! After all, male hair ages, too. It is completely safe for use on men.

What’s the first step in applying color?
Start where your client's hair is most gray and most resistant to haircolor. By applying to these areas first, you are allowing the color to penetrate deeply and ensuring maximum gray coverage. Then apply color to the re-growth area by parting hair down the middle and applying the color mixture to the client's roots. Separate your hair into 1/8” sections and continue applying the color to the roots only. See the instruction insert for proper timing and further details.

When do I start timing?
Start timing after your application is finished. Try to apply the color in 10 minutes or less.

I know what color my client wants, but how do I know which shade to select?
Choose a shade that is 1 or 2 levels lighter than your client's desired color. If hair has been previously colored, apply to the root area ONLY. Always follow directions for proper timing.

How do I make sure my client's haircolor doesn’t turn out brassy, too red/orange or yellow?
Apply a neutral or cool tone in the same level as your client's desired color and check color development every 10 minutes.

How do I make sure my client's haircolor doesn’t turn out with green, blue or purple tones?
Use a warm shade in the same level as your client's desired color and reapply. Check every 10 minutes for color development as it may process quickly.

How do I avoid my client's roots turning out too light?
Use a neutral shade in the same level as your client's ends and apply to the root area to soften the vibrancy.

How do I make sure my client's haircolor stays deep, rich and vibrant?
Use a lower volume developer (i.e. 20 volume). Process according to the maximum timing. Five minutes before the timer goes off, slightly mist your client's hair with Zotos Porosity Equalizer and pull color through to the ends. Recommend that your client follows up by using AGEbeautiful hair care products, which are all formulated for chemically or color-treated hair.

How do I make sure my client's haircolor is even?
Advise your client to use a deep cleansing shampoo a week before color application. Lightly spray the client's hair immediately before color application with Zotos Porosity Equalizer, which is a leave-in treatment that helps provide more even results.

I want to be sure I cover all of my client's gray hair. What should I do?
For the deepest, richest color choose an AGEbeautiful shade in the same level as the brand your client typically uses. So, if the client typically uses 6N, select 6N in AGEbeautiful. Increase your processing time and use a 20-volume developer. Apply in thin, fine, 1/8”partings so hair is thoroughly saturated.

Can I use color on clients with permed hair? 
Absolutely! Just ensure that it has been at least one week since the perm was performed before coloring the hair.

Can I use color on clients with straightened hair?
First check with the manufacturer of the straightener. If their answer is yes, just ensure that it has been at least one week since the straightening service was performed before coloring the hair.

What is the shelf life of unopened haircolor, or how long is it good for?
It is good for 3 years, so stock up when there's a sale! Just remember to store it in a cool, dark place, and remember to never store opened, mixed color, as it will explode!

Can you mix the permanent liqui-crème and the permanent liquid color?
No, we do not recommend mixing liqui-crème and liquid colors, which may result in a poorly mixed consistency.

If I use half a bottle of liquid haircolor, can I save the other half for a later application?
No, we do not recommend saving opened bottles of liquid haircolor. Once opened the color can oxidize, which can affect the color performance.

Why is AGEbeautiful haircolor infused with Vitamin E?
Vitamin E is an antioxidant rich ingredient known for its anti-aging properties. We have infused our AGEbeautiful permanent liquid haircolor with scalp and hair moisturizing vitamin E, which helps maintain hydration , resulting in hair that instantly feels fuller, silkier, and radiates with shine!

Will AGEbeautiful haircolor give me better results than boxed color?
Yes! We use professional hair dye formulas for better gray coverage than boxed color. Plus, our unique anti-aging formula with melanin, keratin peptides, and silk proteins replenishes the hair with essential components that are lost with aging. Hair feels instantly fuller, silkier, and radiates with dimensional shine.

What do I need to color my clients' hair with AGEbeautiful?
You need an applicator bottle, gloves, AGEbeautiful haircolor in your client's desired shade, and a bottle of developer. (All of these items can be found at a Sally Beauty Supply Store or at The volume of developer you choose will depend on how many levels of color you want to lift your client's hair. See our formulation chart for guidance.

Should I use a bowl and brush or an applicator to apply color?
If using liqui-crème color, it's your preference! Use whichever method works best for you, as the consistency of the mixed color is very versatile. The most important thing is having control over where you apply the color for best results. If you're using liquid haircolor, use a bottle, as the thinner viscosity was specifically formulated for bottle application.

What is the difference between NN and N shades?
NN shades are more opaque for ultimate coverage of even the most resistant grays.

About AGEbeautiful Intense Lift:

Can I use Intense Lift on hair that has been previously color-treated or highlighted?
No, Intense Lift can only be used on medium to dark, natural virgin hair. It is not recommended to be used on previously colored, bleached, relaxed or predominantly gray hair.

What developer do I use?
Intense Lift should be used with 30-volume developer ONLY.

Does Intense Lift cover gray 100%?
No. It lightens for gray blending.

How is Intense Lift different from the regular AGEbeautiful permanent color?
Intense Lift is a breakthrough, lower ammonia lifting formula* for medium to dark hair. Its bleach-free lightening lifts medium to dark hair up to 4 levels in just one step without brassiness.

What are the instructions for applying Intense Lift?
Saturate the lengths and ends of hair, avoiding the root area, and let process for 15 minutes. Then apply to the root area and process for an additional 30 minutes. Total timing: 45 minutes. Rinse with warm water, shampoo and condition.

*vs. AGEbeautiful high-lift shades

About AGEbeautiful Demi Permanent haircolor:

How long does a demi permanent last?
Demis typically last 4-8 weeks, depending on the condition of hair and amount of shampoos.

What is the difference between a demi and permanent color?
Demi is gentle, deposit only and gradually fades back to natural haircolor. Permanent will darken or lighten by altering the natural hair pigment.

When do I use a demi permanent vs permanent color?
Demi is a good choice for first-time color, blending gray, refreshing color after a straightener, softener or perm or between color retouches, cooling down brassiness, or livening up highlights. It's also perfect for men’s haircolor services.

Do the demi shades match the permanent shades?
Yes. You can use permanent color at the root area and demi on the shaft and ends to add richness and brilliance to haircolor all in one step!

What developer do I use? What happens if I don't use the dedicated developer?
No other developer should be mixed with AGEbeautiful demi colors. AGEbeautiful Demi Developer will not cause any lift. It has been specially formulated to create damage-free results, leaving your clients' hair in great condition.

Does demi cover gray 100%?
No. It provides gray blending and adds shine.

How do I determine whether I should use a demi or permanent color?
Use demi color whenever lift is NOT necessary:
• To blend away gray and create a soft, subtle, natural color result
• To enhance or deepen tone
• To refresh color treated hair
• To add shine

What does the CLEAR shade do? Can I use it on color-treated hair? On natural hair?
Yes, you can use Demi Clear on natural hair and on top of permanent or demi permanent color for brilliant shine!  

Tip: Add Clear to prevent porous ends from going too dark. It helps to seal color treated hair and adds protection from UV rays. Be creative and mix with demi shades to customize the level, i.e. soft red or light yellow.

Natural Hair: Adds conditioning, shine and brings out the brilliant tones of the natural haircolor. It also adds protection from UV rays.

Does demi lift or lighten color?

About AGEbeautiful Topcoat Toners:

Which Topcoat Toner shade should I use?
Silver Ash Blonde counteracts orange with ashy blue pigments, Pearl Blonde counteracts yellow with neutral iridescent pigments (this shade has the least amount of deposit) and Beige Blonde counteracts yellow with rosy violet pigments.

What is the base color of each Topcoat Toner shade?
Silver Ash Blonde has a blue base color, Pearl Blonde has a cool violet base and Beige Blonde has a violet base.

When do I use Topcoat Toners?
Topcoat Toners can be used after pre-lightening or highlighting hair to neutralize unwanted brassiness. Toners will add incredible shine to hair for a polished finish.

What are the instructions for applying Topcoat Toners?
Topcoat Toners can be used with 10-volume developer for more color deposit or 20-volume developer for less color deposit. Toners should process on the hair for 10-20 minutes, checking every five minutes, until the desired result is achieved.

Are Topcoat Toners permanent or demi?
Topcoat Toners are permanent liqui-crème.

About AGEbeautiful Tint Shine:

What is the difference between Tint Shine and standard Demi Permanent Haircolor?
Tint Shine Haircolor is ideal for first time Haircolor users looking to enhance the current tone of their color with a subtle, sheer tint. Tint Shine provides ultimate dimensional shine, and will not dramatically alter existing Haircolor shades.

Standard Demi permanent Haircolor is ideal for those with first or few grays looking to blend gray and also enhance, refresh or deepen Haircolor.

Do I apply Tint Shine haircolor to damp or dry hair?
Tint Shine Haircolor may be used on either damp or dry hair. Just be sure to process for only 10 minutes to achieve optimal, sheer results.

Can Tint Shine Sheer Gold be used on a medium or dark Haircolor shade?
No. Tint Shine Sheer Gold does not lighten hair and is not recommended for Haircolor shades darker than level 7.

About AGEbeautiful temporary haircolor:

How do I choose the Root Touch-Up Spray shade that best matches my haircolor?
Choose the right shade with our comparison chart.

How do I apply Root Touch-Up Spray for the most even gray coverage?
See our how-to video.

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