How to Color Hair with Permanent Color

How to Choose the Right Shade

Select the desired level: For best results pick a shade 2 levels lighter or darker than your natural color.
Color can’t lift color! If going blonde from darker hair, see our lighteners or high-lift shades.
Select the desired tone/shade.
TIP: Gold & NN’s provide the best gray coverage.
If trying a shade for the first time, go 1 shade lighter

To determine whether an allergy exists, perform a patch test 48 hours before color application.

Wash a 1-inch area on the inside of the elbow or behind the ear. Pat dry with cotton.
Mix a small amount of equal parts developer and selected shade.
Apply mixture to test area using a cotton-tipped applicator.
Let area dry. Do not cover or disturb for 48 hours.
Examine the test area after 48 hours. If no reaction has occurred, proceed with coloring.

AGEbeautiful Permanent Color
TIP : If trying a shade for the first time, go 1 shade lighter.
Developer
Gloves & Timer
Bowl (non-metallic) & Brush or Bottle
Comb & Clips
Barrier Cream
TIP : Conditioner or lotion works well
Cape or Towel

Prepare. Put on cape and brush hair. Apply barrier cream to hairline. Put on gloves.
Pour 2oz. of developer (half of the 4oz. bottle) into bowl or bottle.
Add 2oz. of permanent color (full Liqui-Crème tube or Liquid bottle) and mix well.
Apply to dry hair, starting with roots/resistant gray areas. Divide hair into 4 sections. Continue until roots are saturated.
Set timer for 30 minutes.
TIP: 45 minutes for 50% or more gray hair.
PROCESING TIME TIPS:
• Clip hair up with plastic vs. metal clips
• Don’t use a shower cap
• Clean up hairline right after application
If you want to retouch ends: work color through ends when there are 5 minutes left on the timer.
TIP: Add a little warm water and work through lengths and ends.
Rinse hair until water runs clear. Shampoo, condition & style.