AGEbeautiful Permanent Haircolor

permanent haircolor
The first professional anti-aging haircolor proven to fight all 5 signs of aging hair

As we age, our hair experiences 5 signs of aging. It loses volume, manageability, color, moisture and shine. AGEbeautiful anti-aging haircolor is the first haircolor developed to fight all 5 signs of aging in your clients' hair.

AGEbeautiful is the first color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish clients' hair with the essential components that are lost with aging. The unique formula penetrates deeply and absorbs quickly to cover gray 100% and deliver beautiful, rich color that lasts for up to 8 weeks.

And now, both AGEbeautiful permanent liqui-crème and permanent liquid haircolor are infused with scalp and hair moisturizing vitamin E. A healthy scalp is the foundation for healthy hair. Scalp sebum decreases by 50% as we age, causing the scalp to become dry and dull. AGEbeautiful permanent haircolor is formulated with antioxidant vitamin E, which helps hair stay hydrated and moisturized. Your clients' hair will feel instantly fuller and silkier, and radiate with shine.

  • Available in both liqui-crème and liquid forms
  • A complete palette of rich, natural-looking shades leave hair full of dimension and shine
  • 100% unsurpassed gray coverage
  • Intermixable shades for ultimate creativity and flexibility
Blushed Hues

Anti-aging haircolor collection of warm beige shades with rosy undertones, for elegant, blushing blondes and sophisticated, sandy brunettes.

  • Fits in the palette between neutral and gold shades, for naturally, understated, sultry warmth.
  • Formulated with nourishing Vitamin E and melanin, keratin peptide, silk protein and a patented conditioning technology to fight all 5 signs of aging hair and provide 100% unsurpassed gray coverage.
  • Available in 5 shades, in both liquid and liqui-crème forms.

  • AGEbeautiful

Shades of Intrigue
Be daring. Be captivating.
Be a woman of intrigue

Shades of Intrigue:

• Anti-aging haircolor in a palette of intoxicatingly rich red, violet and indigo shades
• Vibrant color intensities are ideal for a bold look with ultimate dimensional shine


Seaside Allure:

• Anti-aging haircolor in two marine inspired blue-green shades
• Ideal for a bold captivating look with ultimate dimensional shine

Intense Neutrals

Anti-aging haircolor that delivers ultimate gray coverage for the most resistant grays.

• Extra pigment-packed NN shades infuse the most rich, intense, opaque color over neutral base colors
• Available in 6 natural-looking shades, in both liquid and liqui-crème forms

Choose form
Pick the right permanent form

It's easy to choose the form that best fits your clients' needs!

• versatile liqui-crème consistency can be used with a bowl and brush or applicator bottle

• developed exclusively for bottle application

Choose from a complete palette of Rich Shades

A complete palette of Permanent Shades shown on 50% gray hair of a similar starting level as the shade. Note: This does NOT illustrate guaranteed end results as all color results will vary depending on the hair type and structure, and the formulation used.

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