Provocative Plum

Be ravishing in deep plum tones!
Spun off the most popular shade in the AGEbeautiful Anti-Aging Hair Color line, 3V, we are so excited to share with you an even brighter, more vibrant and juicier shade-4V. Here is a great way to kick your shade up a notch, plus this technique works well on either colored or virgin hair.

Here's what you need:

FORMULA 1
2oz AGEbeautiful Crème Lightener
2oz 20-volume AGEbeautiful developer (1:1 mixing ratio)

FORMULA 2
2oz AGEbeautiful 4V Permanent Haircolor
2oz 10-volume AGEbeautiful developer (1:1 mixing ratio)

Here's what you're going to do:

Mayte is a natural Level 5 Medium Brown with 25% or more gray.
  1. Select 1/4” or smaller pieces that you want to brighten up and apply Formula 1 to create highlights. (We recommend around the face, bangs, and top of the crown).
  2. Once the last piece is complete, allow it to process for 25 minutes.
  3. Rinse completely and towel dry the hair.
  4. Apply Formula 2 all over the head and allow to process for 30 minutes.
  5. Rinse, shampoo, and condition.