A sit-down conversation with our authority on Perms, Zotos Professional’s Director of Education Jovita Osorio.
We all know Zotos Professional as a company who is continually on the cutting edge, creating revolutionary perm technology for the salon industry since 1929. Tell us, when did your love affair with perms begin?
Jovita: The beauty industry has been my home for a long time. I have fond memories of perms because of my mother. For as long as I can remember my mother has always worn her hair permed. Mom has very fine hair that lacks volume and the perm gave her that texture she needed to feel good about her hair. I, on the other hand, had extremely dense hair that grew down past my waist. As I matured, I realized that I would need to learn how to style my massive hair and, I wanted to learn how to do mom’s hair. So, I enrolled in cosmetology school and became a licensed Cosmetologist before I entered my senior year of high school. Once I started working behind the chair my passion for perming coupled with my drive to succeed propelled my career. Perming, at that time, was the main source of income for a stylist. I was able do two perms simultaneously while keeping the flow going…. it was the norm to whip out 5 to 6 perms a day with trim & styling. After only a short time behind the chair I found myself managing 12 franchise salons as well as the San Diego educational manager for the region.
What lead you to accept the position of the Director of Education for Zotos Professional?
Jovita: I was the first to organize a full-blown educational convention for the entire 25 franchise salons, and their stylist. I created fun learning experience through educational driven contest allowing the stylist to compete for prizes. The convention was so well organized and successful that a Zotos Professional representative took notice and invited me to interview for the position. I have been here ever since.
What do you think… are perms coming back?
Jovita: Perms are back!! It’s no longer a question it’s a statement. When you have celebrities flaunting their chemically created waves and permed hair appearing on the catwalks for Spring/Summer 2020 fashion week, then you know it’s true. I am excited to see post after post of guys requesting perms for curly tops.
Who is that potential perm client?
Jovita: Perms know no age or gender, anyone who desires texture in their hair is a perm client. Perms are no longer “one size fits all”, they can create any type of curl from springy spiral curls to soft beachy waves and every type of curl/wave pattern in between. Perms offer more than just a standalone hair style too. Perms can be the much-needed foundation to create hair styles that could not be achieved without added texture, like the fine hair client with visions of a voluminous blowout that doesn’t go limp the first time they run their fingers through their hair, or the client with super straight hair who dreams of long lasting curls that survive through the day and on into the night.
The first thing that I hear stylist say when the topic of perms comes up, “will I make any money” offering perm services. What would you say to those stylists?
Jovita: Absolutely! Zotos Professional’s revolutionary technologies help in eliminating the need for time consuming steps of yesterday’s traditional perming. No need for test curls, traditional perm rods or traditional perm rod placements to successful add texture to hair. As well as advanced perm formula options designed for color treated and dimensional colored treated hair.
Couple Zotos Professional perm formulas with the various hair scenarios in which a perm service is the solution your client has been searching for to solve their hair styling woes will not only make you profitable, it will instantly make you your clients biggest hero.
Here’s some additional fun trivia on how Zotos Professional perms have historical helped Salons and Stylist in the past survive hard times…..
Zotos Professional’s pursuit of cutting edge perm technology helped salon owners and stylist get through the Great Depression of 1934 by introducing the first revolutionary perm technology of its time- the “machine-less” permanent wave known as the “Zotos” wave. Again in 1941, at the cusp of WWII Zotos professional created the “Thio Cold Wave” virtually replacing all it’s predecessors.
In your opinion what is the first step in assuring a successful perming result?
Jovita: The Consultation! – an open dialog with your client is the most important step in a perm service. As with any chemical service it is important to evaluate the hair’s integrity, porosity, current texture, density, and past chemical history as well as the client’s vision of desired results. However, that is only a portion of the consultation. You must have an honest conversation to be able to understand and manage your client’s expectations. There are many unknowns and misconceptions floating around about perms. It is your responsibility to educate your client on the commitment and upkeep of their perm investment just as you would for any other chemical service listed on the salon menu. Choosing the correct take home hair care, appropriate styling tips and rescheduling for new growth perm re-touches are just a few consultation topics examples that will set you, and your client, up for perm success.
One last question. If someone would ask you today- Why choose Cosmetology as a career? How would you respond?
Jovita: I choose beauty because a cosmetologist license fulfills dreams! As a cosmetologist you have the power to make people feel beautiful, in times of despair and in times of joy.
My Mantra is to live life with passion and give gratitude daily!!