The Essential Guide to Getting Rid of Brassy Blonde Hair at Home

You might be considering going all over platinum blonde.

Or maybe you’re already a blonde but the color just isn’t quite right. Or it was right at one point in time and somehow it’s changed.

What’s the missing crucial step to achieving and maintaining the blonde hair of your dreams?

Hair toner. More specifically, Zotos Professional AGEbeautiful Permanent Liqui-Creme Topcoat Toner.



What Causes Brassy Blonde Hair?

Hair has a level scale between 1 and 10, 1 being darkest black and 10 being lightest blonde. Level 1 has an undertone of darkest red, and level 10 has an undertone of pale yellow.

The darker your hair, the more levels of brassy undertones there are that you need to break through with bleaching and lightening your hair.

For example, if your hair is a level 5 and you’re trying to get to a level 10+, you have to start by breaking through orange red undertones all the way up to pale yellow, depending on how light you want to go.

Also, if you have color treated dark hair, it’s even harder to break through each level of brassy undertones than it is with naturally dark hair.

Another factor is the water quality you have at home. If your water has high rust content, your hair is going to soak up that mineral over time and get brassy.



What Does Hair Toner Do?

Hair toner is the key if you’ve been wondering why you can’t get that perfect shade of blonde you’ve been seeing all over Pinterest.

Or if you asked your stylist for caramel balayage highlights and ended up with orange streaks.

Basically, toner is a semi permanent hair color that deposits and corrects whatever undertone bleaching leaves your hair with so that you can achieve the results you’re hoping for.

Because it is semi permanent, that means that it won’t last forever. Refreshes will be needed.

Think color wheel. What tone do you see in your hair now? Go to that color on the color wheel and then look at the color directly opposite on the color wheel. You want to use a toner with that color as the base to correct.



Is Toner Bad For Your Hair?

The easy answer is no, toner is not bad for your hair.

The complicated answer is, it depends on what type of developer you’re mixing it with.

If you are using toner that mixes with a 10 or less volume developer, it’s going to do little to no damage to your hair. That’s because the higher the volume of developer, the more damage.


Step by Step Guide to Toning Blonde Hair at Home

I’m going to be taking you from a massive root situation and brassy yellow ends to a full head of platinum blonde hair using Zotos Professional products with this tutorial.



If you are only reading this to learn about toning your already lightened hair, you can skip to step 4…



Supplies Needed…


Tools Needed…

  • Hair Color Mixing Bowl
  • Measuring Cup
  • Applicator Brush
  • Hair Sectioning Clips
  • Gloves
  • Plastic Processing Cap


Step One: Section the Hair

In my beauty school days, we were taught to do 4 sections of hair when doing an “all over” color or bleach.

When I’m doing this on myself, I have learned through trial and error that 5 sections are much easier to manage.

I do 2 sections in the front of my head, 1 for just the top crown of my head, and then 2 more in the back.



Step Two: Mix and Apply the Powder Lightener to Your Hair

Mix one scoop of AGEbeautiful Ultra Bond Powder Lightener to 2 oz. of creme developer. It should be about the consistency of frosting.



Because my natural hair color is bordering on a level 6/7, I need to lift my hair at least 3 to 4 levels (if not more) to achieve a platinum blonde.

That means I need to use at least 30 volume developer. But I’m a little impatient, so I tend to live on the edge and use 40 volume. I DO NOT RECOMMEND THIS WHEN USING ON SCALP. I have many years of experience and have learned how to make it work without causing damage to my scalp or resulting in breakage.

Because I waited wayyyy too long to do my hair, I had to resort to some extra precautions when applying the bleach.



First, I applied the bleach to my hair about 1/2″ away from my scalp up to the pre-lightened ends. This is known as “Zone 2”.

I used this technique because your scalp gives off heat and will cause the bleach to lighten faster the closer to your scalp that it is. You don’t want to end up with “hot roots” where your hair is super light by your scalp and darker in your ends.



Once I did this and saw that it was starting to lighten in Zone 2, I went back and applied bleach to my roots, otherwise known as “Zone 1”.



I let the bleach sit on my hair for about 20 minutes AFTER I was done applying Zone 1.

To check your own hair to see if it’s ready to rinse, use a paper towel to wipe away the bleach. The color should resemble the inside of a banana peel.


Step Three: Wash the Bleach Out of Your Hair

Using warm (not hot) water, thoroughly rinse all of the bleach out. Then, use a high quality shampoo and conditioner to wash and condition your hair.

I like to use AGEbeautiful Ultra Bond Synergy No. 1 Cleanse Shampoo and Ultra Bond Synergy No. 2 Conditioner because the shampoo is free of sulfates and great for color treated hair, and the conditioner contains bond-building arginine, silk amino acids and keratin.



TIP: If your hair is super healthy and soft, you might want to skip the conditioner before you use hair toner! This will help the toner “stick”.

Because my hair is already super blonde, and has gone through many chemical lightening processes already, my ends are very porous.

This is why I always use conditioner before I proceed to applying hair toner so that it doesn’t soak it up too quick and turn my ends purple.

Trust me, I’ve made this mistake before! I just make sure to concentrate the conditioner on the pre-lightened ends more than the roots.


Step Four: Mix Your Toner with Creme Developer

I was going for as platinum blonde as possible and because my natural hair was already pretty dark with a lot of orangey undertones, I went with the Silver Ash Blonde AGEbeautiful Topcoat Toner.

This toner has blue undertones which help counteract the maximum amount of brassiness.



AGEbeautiful Topcoat Toners come in 3 different shades:

  • Silver Ash Blonde (blue undertone)
  • Pearl Blonde (blue/violet undertone)
  • Beige Blonde (violet undertone)


How do you know which developer to use with the toner?

10 volume will allow the toner to deposit more color, 20 volume will deposit less.

I’ve also found that 20 volume will continue to lighten your hair slightly so be careful about applying it on the areas you don’t want to tone. Again, I’ve made this mistake before so learn from me 😀



Once you decide which toner shade and developer you will use, mix 1 oz. toner to 1 oz. creme developer.



Depending on how thick your hair is, you might need to mix more. I personally have pretty thin hair, so 2 oz. total was plenty for me.



Step Five: Apply the Toner to Your Hair

The directions on the package say to apply toner to dry hair.

Through my personal experiences, and with how “thirsty” my hair is, I like to tone when it is slightly damp and towel dried. Again, this is from many years of doing my own hair.

If you’re unsure if you should do this damp or dry, do a strand test on a small section of hair in the back before applying to your entire head.

I applied the toner to Zone 1 & 2 first since they were the brassiest after bleaching and because pre-lightened ends of hair will soak up toner faster than roots.



Once I saw the toner start to take effect, I applied toner to the ends of my hair.



Once I had applied the ends, I checked my hair every 5 minutes until I was happy with the results. Then, I shampooed again and treated my hair with Ultra Bond Synergy No. 2+ Deep Conditioner Treatment to really seal in the toner.

Here is my hair (wet) BEFORE and AFTER using the AGEbeautiful Topcoat Toner…



After giving myself a good solid trim (yep, I also cut my own hair when I don’t give myself the time to get in to my amazing friend and hair stylist) here are the results…



You guys, I could seriously cry. Although I still have access to some of the same products I used to use when I worked in the salon, the Zotos Professional AGEbeautiful line is the PERFECT dupe for my favs!

As you can see, my blonde isn’t a super ashy blonde like you might have expected from the name of the toner. But that’s because my roots were pretty dark with a lot of brassy undertones to counteract.

I knew I needed to get those darn mega roots under control first, and now that my hair is on the same page blonde-wise I can experiment with going ashier 🙂 That’s the beauty of toner!

If you are already lighter than me, you could easily experiment with the other shades of toner to get the perfect shade for you.



How Long Does Toner Stay in Your Hair?

This depends on some factors including…

  • if your hair was previously lightened or colored
  • how often you wash your hair
  • how much you’re in the sun
  • how hot your showers are


The bare minimum a toner will last is approximately two weeks. That’s if you had previously colored hair, washed your hair all the time in super hot water, and were in the sun all the time.

If you tried to limit hair washings, used cooler water when you did, and didn’t spend a lot of time in the sun, you could probably spread that time out to about 6 weeks.

The good news is, you can also extend the life of your toners with color-depositing shampoo and conditioner! That is why I use a purple/blue depositing shampoo and conditioner every other week to maintain my platinum.

For more, visit Bre Pea!





The shift from golden Indian summer into the warm embrace of autumn is one of my favorite times of year.

The cozy sweaters come out, fireplaces begin to glow and I can bike without breaking a sweat (sort of).
But the best part is, everyone wants new hair color!

Here are my favorite formulas and techniques for this season:

Ultimate Chocolate

This is a rich, delicious brunette for the girl who wants a better-than-natural brown.
How do you make a brown not just brown?  Add more brown!
Mixing opposing tones creates a luxurious brunette that is never boring.

For Mazi, I used 1oz. AGEbeautiful Permanent 6N & 1/2oz. AGEbeautiful Permanent 5G & 1/2oz. AGEbeautiful Permanent 7A  / 2oz. 20 Volume.


Café Au Lait

A classic, sophisticated blonde is as timeless as throwing on a cashmere sweater, cuddled up with a cup of coffee.

Placing lowlights under back-combed slices of lightness creates a pop and makes the blonde appear even brighter.

I used AGEbeautiful Demi Permanent 6N in the back for a crisp brown that makes the blonde look even brighter and slowly added AGEbeautiful Demi Permanent Clear Shine as I got towards the top and front. This elegant yet lived-in technique is the perfect end of summer look.


Platinum Silver

A lot of people are adjusting their usual gray coverage routine with different ways of embracing your silver.
My Mom was quarantined in Costa Rica for most of this year leading to a very grown out gray.

While I have major renovation ideas up my sleeve, for this we just wanted to kill that yellow on her ends.
Painting AGEbeautiful Topcoat Toner in Silver Ash Blonde knocked out the yellow and turned let-it-go gray into polished silver.


Pumpkin Spice

What feels more fall-like than pumpkin spiced anything?
The secret to pumping up the heat in this look is to increase your developer and shade as you go down the hair shaft.

This vibrant formula is AGEbeautiful Permanent 8RC with 20 Volume on the roots, then add AGEbeautiful Permanent 9RC and 40 Volume for the mid-lengths and ends.

Having a complete palette of intermixable shades like AGEbeautiful allows you to be the creator of an infinite seasonal shade collection. I know you are going to have a blast playing with new formulas and I can’t wait to see your autumnal masterpieces. Check out our full range of AGEbeautiful shades and tag us in your looks, @ZotosProfessional #AGEbeautiful.





How the Color Wheel Relates to Haircolor

The color wheel is the most important tool in the hair color arsenal.


Something I may have chosen not to remember this weekend as I colored my Mom’s hair.


Anyone who knows my Mom understands that she has only two concerns with her color… Cover the gray and do it even quicker than you did last time.


I blame this artistically draining, bar-lowering list of requirements on my reaching for a blue-tinged-toner for her brassy yellow hair. As I was applying the toner and began seeing the mossy, greenish blonde develop before my eyes I thought of that most basic thing we all learned about in elementary school.


The color wheel.

Blue over yellow creates green.


Maybe I should have dug a little deeper into my color cabinet for a violet based toner. The color wheel is instrumental in guiding us through how colors react to one another. Understanding how to use is vital to hair color success stories.


Need to fix a brassy blonde? Got a red that has hot roots? A brunette that won’t lighten without tons of unwanted warmth? All of your answers can be found in the color wheel.


The color wheel has three primary colors, yellow, red and blue. Combining these colors with their neighboring tone will create the three secondary colors.


Now look at what happens when you mix opposite colors… red and green, blue and orange, violet and yellow all negate one another and create a neutral brownish / tan shade.



This very basic breakdown is your best friend in executing perfect hair color results.

I am going to walk you through some of the most common color struggles.

Lucky for us AGEbeautiful has a comprehensive palette of products to deliver perfect results every time.

Keeping it simple is key as we don’t want to reinvent the wheel!




Every colorist has dealt with blondes that have turned that unfortunate yellow tinge. Let’s put that wheel to work and we can see that if we want to negate yellow, we simply reach across to the opposing color and get violet.

By using AGEbeautiful’s TopCoat Toner in beige we add a kiss of soft rosy violet to a yellow hued blonde.



Brown hair is constantly pulling unwanted reddish tones.  The trick is to understand which warmth you’re dealing with.  If it’s orange, you’re going to need blue.  If it’s red, you’re going to have more luck using a green based color.

Using AGEbeautiful 4B Demi Permanent with Clear Shine will give you the perfect blue to negate an intense orange copper.



So often we see darker shades of hair that have been lightened and are left with garish unwanted warmth. First determine which tone needs to be managed.  A lightened dark brunette / black will have red that will benefit from using green as you lighten.  A medium brunette will require blue to control the orange tones that will appear as you lighten.

Lightening this medium brunette using a blue based permanent color like AGEbeautiful 5A will give you refined, sable brunette results.



Once you’ve mastered the basics of color theory you can start tweaking which products you reach for and begin customizing one of kind formulations.


Some of my favorite formulas I have been marrying together this season are…



2oz AGEbeautiful Ultra Bond Hyper Lift Violet Blonde & drop of AGEbeautiful 4V Permanent Color with 40Volume

This is perfect for a level 7 blonde that wants a pearlescent, violet nuanced blonde.



1oz AGEbeautiful 8WB Permanent Color & 1/2oz AGEbeautiful 9RC Permanent Color with 20Volume

A sophisticated bronde that has tons of reflective warmth, shine and sizzle.



2oz AGEbeautiful HighLift Ash Permanent Color & 1/4oz AGEbeautiful 6A Permanent Color with 20Volume

This is the formula for a medium to dark brown that wants ZERO red in their hair.  The blue-green base of the HighLift Ash will ensure crisp, cool, not-a-trace-of-red results.



1 1/2oz AGEbeautiful 3B Demi Permanent Color & 1/2oz AGEbeautiful Clear Shine Demi Permanent Color with Demi Developer

This blue based formula is effective when applied to roots that have developed too vibrant and warm.


The color wheel provides limitless options for every type of hair coloring service.

Being fluent in this will become the fundamental foundation of all successful techniques, formulations and executions.  I know you’re going to love exploring the wonderful world of AGEbeautiful and its professional line of products and can’t wait to see your results!


 It’s no secret that one of the best ways to learn is to study the experts. That’s why we put together the Zotos Professional Design Team, a group of skilled stylists who use their experience and creativity to educate and inspire.

This month we’re focusing on our best-in-class colorists, whose proven techniques create gorgeous results with AGEbeautiful Haircolor. Their tested-and-trusted methods have been perfected in their own salons, where they use AGEbeautiful products to create vibrant, youthful color on clients every day—and can recommend the best ones for any look you want to pull off.

Our Design Team Members are the heart and soul of our brand, and we’re proud of the work they do. So what better way to show it than to share it? We love featuring their artistry on our Instagram and  Facebook pages, because their passion and proficiency shine through in every post—and help ignite the imagination of other stylists and at-home colorists everywhere.


There’s nothing like a summer synergy.

Whether it’s landing the best table at the restaurant just in time for al fresco sunset, having your bike ride lead you to an outdoor showing of your favorite movie or even getting that well deserved siesta right before the kids get back from camp.

There is something about that summer magic when everything just seems to be lining up.

The salon synergy this season has been spectacular.

We are now utilizing some of the most innovative techniques and are armed with groundbreaking products that are nothing short of extraordinary. All coming together as we prepare for the influx of clients wanting to be lightened, brightened and their own version of beachy blonde.

This season I have been having a lot of fun with two techniques that are super easy to work into your regime and can be customized to your unique clientele.

Deborah came to us on a recent shoot with warm blonde hair that was an excellent base color for some bits of beachy brightening.  She exemplifies one of my favorite methods for summer highlights…

First up mix some AGEbeautiful Crème Lightener with 40 Volume into a whipped cream like consistency in a bowl.

Now here’s the move that I love after a day in the sun…

Stand back and look at the hair.  Decide where would the sun naturally place those brighter pieces.  If you look closely you may see where the sun has already begun some of the work for you.

Grab that piece in about a one inch section.   Section away the remaining hair.  Back comb some hair towards the rootline for even more diffusion.  Now apply to the mid lengths of the hair and saturate the ends.  Paint upwards towards the roots in a V-shape, tapering off of the saturation towards the base.

Repeat throughout the head.

Process to the desired color. (For Deborah we lifted to palest yellow).

Rinse, shampoo and condition with 180PRO Moisture Shampoo and conditioner.

Make sure to give the hair a moisture and strengthening treatment like 180PRO Miracle Repair Damage Eliminator Treatment…

Because what’s the point of having the perfect blonde if it’s broken on the ground?

AGEbeautiful TopCoat Toners have debuted to acclaim, especially with the every growing popularity of free-hand balayage that needs powerful brass banishing.

In the salon I’ve had a lot of fun incorporating these toners into my daily routine.

One of my most popular techniques this season is for that dark blonde highlight that wants a bright, sophisticated result with zero brass.

First up is to prelighten the hair.

I have been doing a melange of both free-hand painting with precision foiling.  (I love placing a few pivotal foil pieces and then going in between and adding those sexy, diffused balayage bits in between)

Process to a pale yellow, rinse, shampoo and lightly condition the ends of the hair.

Apply TopCoat Toner in SilverAsh with 20 Volume at the root area and smudge down to about two to three inches down the hair shaft.

Then apply TopCoat Toner in Beige Blone with 20 Volume to the remaining mid-lengths and ends of the hair.

Process for 20 minutes.

Rinse, shampoo and condition.

The SilverAsh will give you a controlled slightly deeper root area as you melt into a softer, brighter blonde on the ends of the hair.  All with zero brass.

Now that you’re in the know of some of this summer’s best ways to blonde… what are you waiting for?  Get out there and brighten someone’s day in the way only you can!

Be sure to check out the new In the Know with Zotos Professional on social @zotosprofessional

Blondes Can Banish Brass – AGEbeautiful Topcoat Toners

I do so much

This inside joke about my infinite, insatiable Top 10 To-Do List doesn’t normally phase the never-living-in-the moment-me—but then moments like this happen…

While on my recent trip to Costa Rica visiting family, I was coming out of the ocean after a bike ride and was approached by a woman with a look of severe starvation in her eyes…

“I heard you’re a hair colorist!”

Even 2,000 miles away from NYC, in a totally off-the-beaten path tranquil low-maintenance paradise, the need for proper hair color remains strong. Lucky for my new friend (and the 4 other heads I did while on “vacation”) I always pack extra Crème Lightener in my suitcase… as you do. But the best part is I knew I could free-hand balayage, foil free, beachy highlights and be assured my new friends could grab a box of the brand new TopCoat Toners and DIY polished, professional results.

These new shades are a wonderful asset to the AGEbeautiful palette, banishing brass in seconds and restoring faded tone. Here’s how I’m loving using them everyday in the salon (or in the jungle)

AGEbeautiful TopCoat Silver Ash Blonde
This is the ultimate in brass banishing as it has bold blue pigments to negate even the strongest unwanted warm tones in blonde hair. This shade is perfect for a client who has treated her blonde to the sun-saturated tropics, soaked it the ocean, flown it around on zip-lines and is ready for refinement.

AGEbeautiful TopCoat Pearl Blonde
Pearl Blonde is my go-to when highlights have gotten dull and off-tone. It has a violet base color that negates yellow and brings back sophistication to pale blondes. This shade is perfect for all the free-hand balayage work I did on vacation, that needs a veil of color to help fill-in-the-blanks of a raw highlight.

AGEbeautiful TopCoat Beige Blonde
Beige Blonde is my new favorite for blondes that are bored and want to try something new. With its balanced violet base it beats brass while adding a super soft kiss of rose tone to your blonde. I love weaving this in as a mid-light, next to my traditional blonde highlights for a subtle nuance of multi-faceted dimension.

So even when hiding in the jungle you can reach for AGEbeautiful’s brand new TopCoat Toners and check one thing off that never-ending list of you do so much!

AGEbeautiful anti-aging hair color is available at Sally Beauty Supply stores.

AGEbeautiful NEW Blushed Hues

I don’t blush.

Maybe it’s my tough-to-impress / heard-it-all-before NY upbringing or maybe it’s my pink skin…

I’m going with the tough guy macho part.

Speaking of tough… this winter on the east coast has been frigid and snow filled.

After the last storm I was two hours into digging my car out of its new, more aesthetically pleasing spot, which required 4x the amount of digging, when a sound from the heavens hit.

A crisp clack of a snow shovel helping me out from my hot new neighbor.

“Hello Michael! I would’ve helped earlier but I was having such a great time watching you work up a sweat.”

Maybe I do blush.

Which brings me to my new favorite shades from AGEbeautiful anti aging hair color (in my opinion the BEST hair color) … the Blush series!

Just in time for the most romantic   time  of the year… These creamy, beigey colors are perfect for all skin complexions and add sophistication and elegance.

Our model, Yulia has grown out highlights that have dulled and need a kick of balanced warmth.

Apply 2oz AGEbeautiful 8WB Permanent Color and 2oz AGEbeautiful 20Volume at the root area.

Add 1 oz 9WB and 1 oz 40Volume to applicator bottle or bowl and remix.

Apply this formula to the mid-lengths and ends of the hair.

Allow to process for 30 minutes, rinse, shampoo and condition.

By lightening your formula as you progress down the hair you replicate natural, sun-kissed,  balanced results.

These fun, flirty new shades will add smoldering spice to your bland brunettes, blondes and deep browns. I can’t wait to see all your new color flings with the new Blushed Hues!

AGEbeautiful anti aging hair color can be found at Sally Beauty Supply stores.

AGEbeautifully At Any Age

AGEbeautiful is the first anti-aging haircolor but that doesn’t limit it to just one generation of haircolor users…

Enter Regina and Marta, the delightful mother and daughter duo who dazzled us from the minute they walked into the photo shoot.  After we finished pleasantries of our shared Williamsburg, Brooklyn residences (who knew that my favorite Polish take-out was pronounced with a “joop!” for Dzup?) we got down to business!

Mom Regina wants a regal red that works well with her complexion, completely obliterates her stubborn grays and doesn’t give her “hot roots”.   My hands couldn’t reach for the AGEbeautiful RC’s fast enough.


1 1/2oz AGEbeautiful 7RC Permanent Hair Color
1/2oz AGEbeautiful 8N Permanent Hair Color

2oz AGEbeautiful 20Volume Developer

Apply formula at root area only and allow to process for 45 minutes.
Rinse, shampoo and condition.

Gloss faded ends using AGEbeautiful TintShine Bronze for 10 minutes at sink.
This key to Regina’s formula is the addition of the neutral 8N shade, which not only gives complete gray coverage but also ensures balanced, not too-vibrant, aka “hot roots”.

Daughter Marta is a working actress / model and wants to have some fun with her color, while still being seen as a blonde. My fan-favorite Metallic Rose on her tips will give her some excitement while keeping angry phone calls from her agent at bay.

2 1/4oz AGEbeautiful Clear Shine Demi Permanent Color
1/4oz AGEbeautiful 5RR Demi Permanent Color
2 1/2oz AGEbeautiful Demi Permanent Developer

Begin by isolating away the top half section of the hair (from temple to crown)
Alternate with one inch horizontal and diagonal front sections
Back-comb each section with about half of the hair towards the root-line of the section
Free-hand paint your Metallic Rose Formula in a V-Shaped pattern in each section, from mid lengths to ends
Allow to process for 20 minutes upon completion
Rinse, shampoo and condition.
Regina and Marta are great examples of the self-pampering that we all need to do after the hectic holiday season.
They are also remarkable proof that AGEbeautiful is the go-to hair color for all generations!


Ever scroll through someone’s social media feed and feel just a bit jealous of their killer selfie game? They might make it look easy, but the fact is, they probably put a lot of effort into capturing that perfectly effortless pose.

Lucky for you, we know all their secrets. So we’ll make you a deal: we’ll share our best advice for snapping a super-flattering selfie. All we ask is that you share the results with shots that show off your remarkable hair! Whether it’s incredible shine, a damage-defying transformation, or captivating color, show us how Zotos Professional products helped give you locks that get likes. Just hashtag your photo with the brand you used and #ZotosProfessional, and you could be featured on Zotos Professional social.

Now read on to learn how to selfie like a pro!

  1. Let There Be Light

In the world of selfies, it’s all about lighting, lighting, lighting. Natural indoor light or outdoor daylight always gets the best results, and can even blur imperfections when done correctly. Be sure to aim your face towards the light to avoid harsh shadows. Play around with lighting to create different moods—the lighting in your car is usually fabulous, but avoid using flash and fluorescent lighting at all costs.

  1. All The Right Angles

The angle you shoot at can make all the difference. A certain famous selfie queen swears that her go-to trick is keeping her chin down and holding the camera up a bit higher than face level. Experiment with different angles, and when you find a winner, remember it so you can quickly recreate it in the future.

  1. Strike A Pose

You don’t have to treat selfies like the typical “smile and say cheese” picture. Give it a little attitude: try some serious smolder, sneak in a subtle smirk, or even get a little silly. But just remember: duck face is a definite don’t.

  1. Background Check

Do you really want to snap that perfect selfie, only to see some random stranger in the corner, or notice some dirty laundry on the floor? Pay attention to your background, and try to include interesting colors, patterns and textures when possible. Just don’t go overboard to the point where it gets busy—sometimes, simplicity is best.

  1. Prop It Up

Props aren’t a requirement, but they can definitely spice up an otherwise “blah” selfie. Whether it’s something you wear like a statement necklace or chic sunglasses, or something you hold (anything from an ice cream cone to a pet will do), props give you something to interact with, which can yield fun results.

  1. Multiple Choice

Taking selfies is not the time to show restraint. After all, the best thing about digital cameras is the fact that you can pretty much take unlimited pictures. So snap, snap, and snap some more—then edit later. The more you take, the better your chances of finding that one winner among 15 sleepy-eyed shots.

  1. Cream of the Crop

It’s often better to take a wider shot, then crop later. Getting close up can be super-dramatic, especially when you want to highlight your hair—so let those locks fill up the frame. And unexpected compositions can look really striking; so if you don’t like something, cut it out!

  1. The Magic Retouch

Most of the envy-inducing selfies you see have been retouched at least a little, so don’t be afraid to use photo-editing tools to give yours some oomph. There are tons of apps designed just for this purpose, so find one you like. But don’t go so crazy with artsy filters that your photos no longer look like you. (After all, it’s called a SELF-ie.)


  1. Get Inspired

Snoop around and check out other selfies to get ideas for your own. There are people out there who snap themselves so often, they’ve got it down to a science. So study what makes their shots so mesmerizing, and use that inspiration for your next session.


  1. Let Loose

Don’t take all of this too seriously—it’s supposed to be fun. If you’re too uptight, it will show in your shots. So relax, let your hair down and be authentic. To get your best selfie, you’ve got to let your best self shine.

Now you’re ready to shoot like the best of them! So get those locks looking flawless, grab your camera and click away. Just remember to keep up your end of the deal and share that hair by tagging your fave brand and #ZotosProfessional.

By the way, if you’re totally selfie shy, feel free to send a creative still life of your favorite Zotos Professional products instead. (We recommend laying the products flat and shooting from above; don’t be afraid to stand on a chair.)

We can’t wait to see what you snap!