New Length Revival uses breakthrough Length-Lock Complex to protect against breakage for longer, stronger, nourished hair. This collection is ideal for those with long or hard-to-grow hair who want to improve strength and protect their length.

Lifts & colors dark, virgin hair up to 4 levels in just one step, without brassiness!

New Intense Lift uses breakthrough lower-ammonia*, bleach-free lifting technology to dramatically lighten even the darkest natural hair. Available in 8 anti-brass shades and loaded with damage-fighting Arginine, nourishing vitamin E, and the signature anti-aging benefits of AGEbeautiful.

*vs. AGEbeautiful high-lift shades

TO USE: Unlike traditional haircolor, apply Intense Lift to lengths and ends first (process 15 minutes), then apply to roots (30 minutes). Total processing time 45 minutes.

  • Lifts up to 4 levels in one step without brassiness
  • Breakthrough, lower-ammonia*, bleach-free lifting with damage-fighting Arginine
  • For dark, natural, virgin hair only
  • A unique palette of 8 cool, anti-brass shades and bold statement shades
  • 1:2 mixing with 30-volume developer only

*vs. AGEbeautiful high-lift shades

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