What's New

Game Changing Look,
Same Winning Color

  • NEW LOOK! Packaging with unique swatches for easy shade selection
  • Now with Biotin, our professional haircolor formula helps to nourish and fortify the fibers for fuller, thicker and healthier looking hair*
  • Same radiant shades and 100% gray coverage
  • Proven to fight all 5 signs of aging hair

Available at:

Game Changing Look,
Same Winning Color

  • NEW LOOK! Packaging with unique swatches for easy shade selection
  • Now with Biotin, our professional haircolor formula helps to nourish and fortify the fibers for fuller, thicker and healthier looking hair*
  • Same radiant shades and 100% gray coverage
  • Proven to fight all 5 signs of aging hair

Available at:

* When used as directed

All About Curls
Deluxe Moisture Collection

Take Thirsty Curls from Parched to POW! More options for moisture and definition**

* SLS/SLES sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

All About Curls Deluxe Moisture Collection

Take Thirsty Curls
from Parched to POW!

More options for moisture and definition**

Available at:

** vs. current All About Curls products

* SLS/SLES sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

All About Curls
Value Sizes

We’ve created value sizes of our Fan Favorites. Now available: Daily Cream Conditioner, High Definition Gel, Soft Definition and Bouncy Cream.

We’ve created value sizes of our Fan Favorites. Now available: Daily Cream Conditioner, High Definition Gel, Soft Definition Gel and Bouncy Cream.

Available at:

Biotera Ultra Repair

with Sunflower & Coconut Oils

The first and only professional haircare from Biotera that’s proven to target hair’s weak areas to reduce & prevent damage. Delivers up to 8X strength* & locks in silky softness.

Experience nature’s secret of a lightweight sun- flower & coconut oil blend – optimized by science. Crafted to gently restore the beauty & radiance to rough, porous and damaged hair.

Infused with botanicals & extracts and free of parabens, SLS/SLES sulfates** and silicones. Color-safe.

For illustrative
purposes only.

The first and only professional haircare from Biotera that’s proven to target hair’s weak areas to reduce & prevent damage. Delivers up to 8X strength* & locks in silky softness.

Experience nature’s secret of a lightweight sun- flower & coconut oil blend – optimized by science. Crafted to gently restore the beauty & radiance to rough, porous and damaged hair.

Infused with botanicals & extracts and free of parabens, SLS/SLES sulfates** and silicones. Color-safe.

For illustrative purposes only.

Available at:

*When using Ultra Repair Shampoo, Conditioner & Damage Eliminator against combing breakage on damaged hair vs. a non-conditioning shampoo.
**SLS/SLES sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate