As North America looks in hope towards salon businesses re-opening, Zotos Professional is participating in the Henkel North America “Beauty Care United – Standing Together with Stylists” campaign. The program is designed to support professional salons and hairstylists as they navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists from the Henkel Beauty Care Professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional®. All salons and pro stylists can go to BeautyCareUnited.com for hair tutorial technique videos, perfect for this time, and also download the “Beauty Care United Virtual Kit.”
“ In what could be a challenging time, encouraging stylist and customer confidence can be an important part of the salon re-opening process”, expressed Stefan Mund, Regional Head Henkel Beauty Care Hair Professional NA. “Leveraging the unifying power of the hairdresser community, Henkel’s “Beauty Care United” program provides salons with tools to help clients and stylists alike feel comfortable in an environment aimed at making them feel and look beautiful.”
The virtual kit will be filled with express service tutorials from top artists and 3 new videos from Zotos Professional Sales and Education Manager Angie Ceja. This collection of how-to videos review some of the most requested services, from color corrections to gray coverage. Bringing stylists together to increase confidence, share tips and ideas, and encouraging clients to come back with a sense of comfort are at the heart of this program. “I could not be prouder to be part of a community with such strength and determination but more importantly a love and passion for what we do”, shared Angie.
Here’s a look at Angie’s videos. These can be found in the Zotos Professional section of BeautyCareUnited.com and in a dedicated Salon Education playlist on the Zotos Professional YouTube channel.
Consultation Tips for our “New Normal”
- Since we are opening back up for indoor services, in this video Angie shares tips on how to give a great consultation via video or phone call to make your clients feel completely satisfied and secure before coming into the salon.
Root Breaking Techniques featuring AGEbeautiful Ultra Bond
- This video will show you how to break the root without leaving a demarcation line, giving you a beautiful blending effect from root to ends!
- Learn more about the Ultra Bond system here.
Vintage Perm Wrap Technique
- Watch this vintage wrap technique, to achieve a 1920’s inspired perm. This technique will allow the curls to form all in the same direction giving you an “S” wave effect perfect for an effortless, glam style.
- Learn more about Zotos Professional perms here.
Beyond the tutorials, the “Beauty Care United” toolkit also includes turn-key, ready-made printable and digital creative marketing assets that salons can leverage to support their re-openings.
As part of The Beauty Care United campaign and salon program, Zotos Professional also gifted 50 care packages to salons and stylists within our Hair Creator community. These packages included: a box of gloves, a bag of face shields, a box of masks, a box of disposable capes and cleaning products like Dial® Soap, Dial® Hand Sanitizer, and Purex® Detergent with Clorox® to support salons in maintaining a clean and safe environment. All salons should follow CDC (for Canada, Public Health Agency of Canada) recommendations and local government orders and adhere to local state board requirements (local provincial requirements for Canada) for salon hygiene and cleaning.
New video tutorials from top artists and new virtual assets will be regularly loaded onto the site so you are welcome to sign up for the Beauty Care United emails on the website.