Hair Creators Have Game!

Blonde woman in red dress smiling

Game Changing Gray Coverage

AGEbeautiful is the first anti-aging professional hair color proven to fight all 5 signs of aging hair.

Learn Moreabout Game changing look same winning color >

AGEBeautiful is NEW with Biotin AGEBeautiful is NEW with Biotin

Introducing Color Play™ A game-changing tool

Virtually try on AGEbeautiful™ hair color shades, get a realistic recommendation and access our team of professional colorists!

Find Your Shadewith our Color Play tool >

Color Play Logo and Model
Color Play Logo and Model

I’ve been using AGEbeautiful for years, works well on my hair covering grays and keeping hair healthy.
Great price! Great product! Love it!”

— Nancy, AGEbeautiful Permanent Hair Color customer

Three All About Curls products, Curls For Days finishing spray,Lo-Lather cleanser and Boosting Foam

Ready To Unleash Your Curl Power?

Created for naturally curly hair

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Three All About Curls products, Taming Cream, Luxe Leave-In Detangler and High Definition Gel All About Curls products
Infused with five beauty-boosting botanicals Infused with five beauty-boosting botanicals

Haircare in Full Bloom

Keep your hair game strong with paraben-free professional products that nourish your natural radiance and deliver next-level looks.

Learn Moreabout how Keep your hair game strong with paraben-free professional products >

How to

Color

Instructions and tips for every AGEbeautiful hair color product.

Learn Moreabout Coloring Hair >

AGEbeautiful Ultra Bond™ lighteners and hair care products

Be an
Unbreakable Blonde

AGEbeautiful Ultra Bond is a collection of lighteners and haircare with our breakthrough built-in bonding.

Learn MoreAGEbeautiful Ultra Bond™ lighteners >

AGEbeautiful Ultra Bond™ lighteners and hair care products

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Hair Creators Have Game!

#AGEbeautiful #UnitedWeCurl #ZotosProfessional #Biotera