Salon Worthy Results

AT Home

Color, care, curl and create salon-worthy results at home – without the appointment or steep price tag.

Free! All Access Pass to Pro Advice

Selling salon-quality products isn’t all we do. Get expert tutorials, personalized product recommendations + pro advice at your fingertips.

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We’re HAIR for you

We’re your partner in hair, giving you expert guidance and salon-quality products since our legacy began in 1929.

About Us

Professional Is In Our Roots

Products are evaluated first-hand in our Green Circle Certified Salon by licensed stylists and their clients.

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Look Good.
Do Good.

We’re proud to celebrate our community by championing self-expression. We donate a portion of our dollars to Art-Feeds – an organization that supports children’s art education.

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Explore our brands

Anti-Aging Haircolor

For An Unbreakable Blonde

Quenching Color & Care

Coming Soon

Browse by your needs

Find Solutions Without An Appointment

Turn Back The Clock On Aging Hair

100% Gray Coverage

Salon gray coverage is possible without an appointment or steep price tag.

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AGEbeautiful 100% Gray Coverage Before/After

Quenching Color & Care

Thirsty Curls

Create salon worthy curl definition or 360° hydrating color.

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UNWANTED ORANGE TONES?

Bust The Brass

Remove unwanted warm tones like a Pro. We’ll show you how.

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BLEACH SHY?

Lighten & Tone Without Bleach

The salon secret is out. It’s possible to create dimension or go lighter in one step.

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GO FROM BRUNETTE TO BLONDE

Be An Unbreakable Blonde

The expert guide to using bleach like a Pro. For highlights, special effects, or all over blonding.

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COVER ROOTS QUICK