Hair Creators Have Game!
Game Changing Gray Coverage
AGEbeautiful is the first anti-aging professional hair color proven to fight all 5 signs of aging hair.
Introducing Color Play™ A game-changing tool
Virtually try on AGEbeautiful™ hair color shades, get a realistic recommendation and access our team of professional colorists!
Find Your Shadewith our Color Play tool >
I’ve been using AGEbeautiful for years, works well on my hair covering grays and keeping hair healthy.
Great price! Great product! Love it!”
— Nancy, AGEbeautiful Permanent Hair Color customer
Ready To Unleash Your Curl Power?
Created for naturally curly hair
Haircare in Full Bloom
Keep your hair game strong with paraben-free professional products that nourish your natural radiance and deliver next-level looks.
Learn Moreabout how Keep your hair game strong with paraben-free professional products >
Curls YOUR WAY
From soft waves to firm, resilient curls with movement.
How to
ColorInstructions and tips for every AGEbeautiful hair color product.
Be an
Unbreakable Blonde
AGEbeautiful Ultra Bond is a collection of lighteners and haircare with our breakthrough built-in bonding.
Learn MoreAGEbeautiful Ultra Bond™ lighteners >
Watch & Learn
Hair Creators Have Game!
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