How to Dye Brown Hair Blonde at Home
Do blondes really have more fun? We’ll leave that for…
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Shop AllSalon Worthy Results
AT Home
Color, care, curl and create salon-worthy results at home – without the appointment or steep price tag.
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Learn HowFree! All Access Pass to Pro Advice
Selling salon-quality products isn’t all we do. Get expert tutorials, personalized product recommendations + pro advice at your fingertips.
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About UsWe’re HAIR for you
We’re your partner in hair, giving you expert guidance and salon-quality products since our legacy began in 1929.
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Learn MoreProfessional Is In Our Roots
Products are evaluated first-hand in our Green Circle Certified Salon by licensed stylists and their clients.
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Visit Art FeedsLook Good.
Do Good.We’re proud to celebrate our community by championing self-expression. We donate a portion of our dollars to Art-Feeds – an organization that supports children’s art education.
Browse by your needs
Find Solutions Without An Appointment
Turn Back The Clock On Aging Hair
100% Gray Coverage
Salon gray coverage is possible without an appointment or steep price tag.
Quenching Color & Care
Thirsty Curls
Create salon worthy curl definition or 360° hydrating color.
UNWANTED ORANGE TONES?
Bust The Brass
Remove unwanted warm tones like a Pro. We’ll show you how.
BLEACH SHY?
Lighten & Tone Without Bleach
The salon secret is out. It’s possible to create dimension or go lighter in one step.
GO FROM BRUNETTE TO BLONDE
Be An Unbreakable Blonde
The expert guide to using bleach like a Pro. For highlights, special effects, or all over blonding.
COVER ROOTS QUICK
Spray Away Gray in Seconds
The power of great hair days is in your hands, everyday – even when time is tight.
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We Provide You the Tools To Create Salon-Worthy Looks At Home - No Appointment Required
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