Naturally Derived

95% naturally-derived

According to ISO, an ingredient is defined as naturally-derived if it occurs in nature and has undergone limited chemical or other processing which modifies it from its natural state. So for example, if a formula is 95% naturally-derived, it means that plant and mineral derived materials and water, all of which undergo limited processing, make up at least 95% of the formula.

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What does “clean” mean to us? Products that have been rigorously tested for efficacy, are compliant with European and North American regulatory standards, and are free from our top 12 ingredient taboos: silicones, parabens, SLS/SLES*** sulfates, petrolatum, mineral oil, phthalates, gluten, animal by-products, chemical sunscreens, microplastics, BPA and formaldehyde-releasing agents.