Has too much blow drying or chemical processing left you with damaged hair? Our newly reformulated Damage Repair Shampoo- now 95% naturally-derived* – gently cleanses and replenishes moisture while strengthening** stressed-out strands. Makes hair 11x stronger** and reduces breakage by 91% after just one use**. Leaves hair looking shiny and feeling hydrated, while also fortifying hair to protect against future damage…because strength and beauty go hand in hand.
*We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing.
**Against styling breakage on damaged hair when using Better Natured Damage Repair Shampoo & Conditioner as directed vs. a non-conditioning shampoo