*when used as directed  

It’s time to
roll back the clock

Put a few more minutes on the board. Give your color some room to shine through, it’s color that looks like you feel—young, vibrant, healthy. When you play it right, you win. Age is only a number, and they’ll never know yours.

Introducing Color Play™ A game-changing tool

Virtually try on AGEbeautiful™ hair color shades, get a realistic recommendation and access our team of professional colorists!

Find Your Shadewith our Color Play tool >

Color Play Logo and Model
Color Play Logo and Model
Proven to Fight All 5 signs of
aging hair
1
THINNING
instantly fuller and thicker hair
2
WIRY GRAY
dramatically softer, more manageable hair
3
TURNING GRAY
100% gray coverage for up to 8 weeks
4
DRYNESS
significantly more conditioned hair
5
DULLNESS
visibly more radiant, shiny hair
Proven to Fight All 5 signs of aging hair
1
THINNING
instantly fuller
and thicker hair
2
WIRY GRAY
dramatically softer,
more manageable hair
3
TURNING GRAY
100% gray coverage
for up to 8 weeks
4
DRYNESS
significantly more
conditioned hair
5
DULLNESS
visibly more radiant,
shiny hair
Replenishes Hair with anti-aging
ingredients
AGEbeautifully With Hair That Reflects Your Inner Youth And Vibrancy. Now With These Anti-Aging Ingredients:
Replenishes Hair with Anti-aging Ingredients
AGEbeautifully With Hair That Reflects Your Inner Youth And Vibrancy. Now With These Anti-Aging Ingredients:
  • Biotin
  • Melanin
  • Keratin Peptide
  • Silk Protein
  • Patented Conditioning Technology
  • Biotin
  • Melanin
  • Keratin Peptide
  • Silk Protein
  • PatentedConditioning Technology

AGEbeautiful PRODUCTS

AGEbeautiful NEW

Permanent

100% GRAY COVERAGE

Learn moreabout AGEbeautiful Permanent Hair Color >
with Biotin
NEW with Biotin

Permanent

100% GRAY COVERAGE

Learn moreabout AGEbeautiful Permanent Hair Color >

Root TOUCH-UP

Spray away the grays in seconds
 

Learn moreabout Root Touch-up >

Crème Lightener

Evenly lifts up to
8 levels in one step

Learn moreabout Crème Lightener >

Ultra Bond

LIGHTENER+

Built-in bonding technology to help protect and strengthen hair during lightening.

Learn moreabout Ultra Bond L:ightener >

Ultra Bond

LIGHTENER+

Help protect & strengthen hair during lightening

Learn moreabout Ultra Bond Lightener >

Ultra Bond Haircare

to help protect
& strengthen hair

Learn moreUltra Bond Haircare >
 

Blonding

lifts up to 4 levels

Learn moreabout Blonding >

TONER

DELIVERS RADIANT SHINE

Learn moreabout TONER >

demi-permanent gloss

Ideal for first grays

Learn moreabout demi-permanent gloss >
 

Intense lift

lifts up to 4 levels
IN ONE STEP

Learn moreabout Intense lift >

Developers

A mixing must have

Learn moreabout Developers >

ULTRA BOND
Haircare

help protect & strengthen hair

Learn moreabout Ultra Bond Hair care >

BLONDING

LIFTS UP TO 4 LEVELS

Learn moreabout BLONDING >

TONER

DELIVERS RADIANT SHINE

Learn moreabout Toner >

Demi-permanent gloss

Ideal for first grays

Learn moreabout Demi-permanent gloss >

INTENSE LIFT

LIFTS UP TO 4 LEVELS IN ONE STEP

Learn more >about INTENSE LIFT

Developers

A MIXING MUST HAVE

Learn moreabout Developers >

Hair Creators Have Game!

Share yours! #Agebeautiful