*when used as directed
It’s time to
roll back the clock
Put a few more minutes on the board. Give your color some room to shine through, it’s color that looks like you feel—young, vibrant, healthy. When you play it right, you win. Age is only a number, and they’ll never know yours.



Play it Cool for Fall
Introducing AGEbeautiful
Double Ash Shades
On-trend fashion shades that create cool, smoky colors and 100% gray coverage.
Introducing Color Play™ A game-changing tool
Virtually try on AGEbeautiful™ hair color shades, get a realistic recommendation and access our team of professional colorists!
Find Your Shadewith our Color Play tool >


Proven to Fight All 5 signs of
aging hair
aging hair
1
THINNING
instantly fuller and thicker hair
instantly fuller and thicker hair
2
WIRY GRAY
dramatically softer, more manageable hair
dramatically softer, more manageable hair
3
TURNING GRAY
100% gray coverage for up to 8 weeks
100% gray coverage for up to 8 weeks
4
DRYNESS
significantly more conditioned hair
significantly more conditioned hair
5
DULLNESS
visibly more radiant, shiny hair
visibly more radiant, shiny hair
Proven to Fight All 5 signs of aging hair
1
THINNING
instantly fuller
and thicker hair
instantly fuller
and thicker hair
2
WIRY GRAY
dramatically softer,
more manageable hair
dramatically softer,
more manageable hair
3
TURNING GRAY
100% gray coverage
for up to 8 weeks
100% gray coverage
for up to 8 weeks
4
DRYNESS
significantly more
conditioned hair
significantly more
conditioned hair
5
DULLNESS
visibly more radiant,
shiny hair
visibly more radiant,
shiny hair
Replenishes Hair with anti-aging
ingredients
ingredients
AGEbeautifully With Hair That Reflects Your Inner Youth And Vibrancy. Now With These Anti-Aging Ingredients:
Replenishes Hair with Anti-aging Ingredients
AGEbeautifully With Hair That Reflects Your Inner Youth And Vibrancy. Now With These Anti-Aging Ingredients:
- • Biotin
- • Melanin
- • Keratin Peptide
- • Silk Protein
- • Patented Conditioning Technology
- Biotin
- Melanin
- Keratin Peptide
- Silk Protein
- PatentedConditioning Technology
AGEbeautiful PRODUCTS



NEW! CUSTOMIZABLE
GET STARTED KIT
All You Need to Master
Your Color Game




Ultra Bond
LIGHTENER+Built-in bonding technology to help protect and strengthen hair during lightening.
Learn moreabout Ultra Bond L:ightener >
Ultra Bond
LIGHTENER+Help protect & strengthen hair during lightening
Learn moreabout Ultra Bond Lightener >












Hair Creators Have Game!

Share yours! #Agebeautiful