AGEBEAUTIFUL® ANTI-AGING COLOR WITH
100% Gray Coverage
Now with Biotin, our professional hair color formula helps to nourish and fortify the fibers for fuller, thicker and healthier looking hair.*
*when used as directed
It’s time to
roll back the clock
Put a few more minutes on the board. Give your color some room to shine through, it’s color that looks like you feel—young, vibrant, healthy. When you play it right, you win. Age is only a number, and they’ll never know yours.
Play it Cool for Fall
Introducing AGEbeautiful
Double Ash Shades
On-trend fashion shades that create cool, smoky colors and 100% gray coverage.
Introducing Color Play™ A game-changing tool
Virtually try on AGEbeautiful™ hair color shades, get a realistic recommendation and access our team of professional colorists!
Find Your Shadewith our Color Play tool >
aging hair
instantly fuller and thicker hair
dramatically softer, more manageable hair
100% gray coverage for up to 8 weeks
significantly more conditioned hair
visibly more radiant, shiny hair
instantly fuller
and thicker hair
dramatically softer,
more manageable hair
100% gray coverage
for up to 8 weeks
significantly more
conditioned hair
visibly more radiant,
shiny hair
ingredients
- • Biotin
- • Melanin
- • Keratin Peptide
- • Silk Protein
- • Patented Conditioning Technology
- Biotin
- Melanin
- Keratin Peptide
- Silk Protein
- PatentedConditioning Technology
AGEbeautiful PRODUCTS
NEW! CUSTOMIZABLE
GET STARTED KIT
All You Need to Master
Your Color Game
Ultra Bond
LIGHTENER+Built-in bonding technology to help protect and strengthen hair during lightening.
Learn moreabout Ultra Bond L:ightener >
Ultra Bond
LIGHTENER+Help protect & strengthen hair during lightening
Learn moreabout Ultra Bond Lightener >
Hair Creators Have Game!
Share yours! #Agebeautiful