product category banner

COLOR. CARE. STYLE. SHOP ALL

Browse the full Better Natured® collection to find naturally-derived* goodness for every hair type—and every hair goal. From cleansing to coloring to treating to styling…there’s a bottle for that.

Better Natured® Hair Color

Better Natured® Hair Color

Discover
Color Care Shampoo

Color Care Shampoo

Discover
Color Care Conditioner

Color Care Conditioner

Discover
Color Care Deep Conditioning Balm

Color Care Deep Conditioning Balm

Discover
Moisture Replenishing Masque

Moisture Replenishing Masque

Discover
Damage Repair Shampoo

Damage Repair Shampoo

Discover
Damage Repair Conditioner

Damage Repair Conditioner

Discover
Hydrating Leave-In Milk

Hydrating Leave-In Milk

Discover
Heat Styling Lotion

Heat Styling Lotion

Discover
Damage Repair Strengthening Leave-In Cream

Damage Repair Strengthening Leave-In Cream

Discover
Color Correcting Cream – Purple

Color Correcting Cream – Purple

Discover
How to color your hair at home video poster watch now